Autumn promo

The brief

Film distributors often time the release of family-friendly films around the school holidays. Our marketing campaign must encourage customers to come to Hoyts and push sales of tickets and candy bar stock at this time of year.

Technique

• Software Used:
  Adobe Photoshop, Illustrator, InDesign



• Skills Used:
  Presenting concepts to stakeholders, rollout of a national marketing campaign across multiple mediums, finished art for digital, online and print

Rationale

I wanted the look and feel to be warm and inviting, and slightly whimsical. The strongest case for a parent to bring a child to the movies during Autumn and Winter is to escape the chill, to enjoy entertainment in the comfort of a warm cinema. The artwork evokes that sense of playfulness that appeals to children and a sense of comfort.

PROJECT DETAILS

• Date: Autumn & winter school holidays 2013/2014
• Client: Hoyts Marketing Departments
• Rollout mediums included:
  Posters and other print collateral, online advertising, EDM artwork, website design